by Jocelyn Murphy | Aug 31, 2026 | On the Cover
Every September, the Walmart NW Arkansas Championship presented by P&G gives Northwest Arkansas somewhere very special to be. Restaurant kitchens prepare thousands of small plates before the BITE Experience opens its gates. Volunteers pull their official polos out...
by Jocelyn Murphy | Jul 29, 2026 | On the Cover
The list began with lightbulbs. Not stats. Not championships. Not the Southeastern Conference. Light bulbs. Fresh paint. New weights in the weight room. A shorter walk to lunch. Different music in the fourth quarter — none of those changes will decide whether Arkansas...
by Jocelyn Murphy | Jun 30, 2026 | On the Cover
Just as a change in the weather signals summer’s approach, shopping carts begin to tell a story of anticipation the closer we get to the end of the school year. Paper plates, hamburger buns, popsicles. Yard games and bug spray. Sundresses, sunscreen, and soccer balls....
by Jocelyn Murphy | May 29, 2026 | On the Cover
At Walmart, Julie Barber has stepped into the role of Chief Merchant for Walmart U.S. at a moment when the company’s focus on its people is on full display. Each June, thousands of associates travel to Northwest Arkansas from all over the world for Associates Week and...
by Jocelyn Murphy | May 1, 2026 | On the Cover
Animals with the right temperament for therapeutic work often require extensive training. Keepers need to know that a sudden environmental change or an excitable child or a nervous rider won’t agitate or distress the animal. Obedience, desensitization, socialization,...
by Jocelyn Murphy | Mar 31, 2026 | On the Cover
Eighteen-year-olds are not typically described as seasoned, but sitting across from Holden Jeffries, it’s a word that comes to mind. He answers questions with intention. He pauses before responding, not to search for something impressive to say, but to make sure what...
