NWA Children's Shelter-LOGO-NEW-TAG.jpg

Tailgate for the Kids provides a win for everyone – $125,000

FAYETTEVILLE, AR (Sept. 30, 2013) — On the day of the Arkansas-Texas A&M football game, Razorbacks fans were looking for a win anywhere they could find one. And they found one in a Tyson Foods parking lot a few blocks from the game. Northwest Arkansas Children’s Shelter’s Tailgate for the Kids team celebrated a victory, with net proceeds of nearly $125,000 to help abused and neglected children.

In its fourth year, this fun, gridiron-themed tailgate party for the whole family, which was held before the Razorbacks vs. Texas A&M football game at the Tyson parking lot on Martin Luther King Boulevard in Fayetteville, scored big for children in crisis.

The event also included a special appeal to fund 100 Days of Hope (one subsidized day of care for 100 abused and neglected children, at the Children’s Shelter’s state reimbursement rate of $84 per day, per child). Tailgaters took out their checkbooks and credit cards and donated more than $7,600. The Children’s Shelter’s contract with the state of Arkansas covers only 24 of the organization’s 48 beds and is capped at $738,000 – which represents only 22 percent of the Children’s Shelter’s $3.4 million annual budget.

Northwest Arkansas Children’s Shelter Executive Director Steve Schotta credited the high-scoring performance to the Tailgate for the Kids Steering Committee’s efforts to secure sponsor participation. “The formula for succeeding with this kind of an event is very much like the approach it takes to succeed on the gridiron – talented people developing and executing a sound game-plan. It takes dedication and hard work, and the members of the Tailgate for the Kids Steering Committee have scored, big-time!” said Schotta. “But their victory is even more meaningful when you realize that 100 percent of the net proceeds of this event go to help abused and neglected kids, who need some ‘wins’ in their lives. And it is our community – with people like our Tailgate Committee and our wonderful corporate sponsors – who help them realize those everyday victories.”

Here are a few of the event’s highlights:

• Delicious barbecue again was supplied by the famed HogTide Bar-B-Que, courtesy of Clorox/Kingsford and Smithfield Pork Group.

• A fabulous tailgate spread of side dishes and desserts and free-flowing game-day refreshments for adults and kids.

• A silent auction, which brought in more than $5,400, thanks to items such as four tickets to the final round of the 2014 Masters golf tournament and a trip to the Cowboys-Redskins NFL game in Dallas on Oct.13.

• Football-themed live-action games and activities for kids of all ages.

• Blow-up activity stations for kids.

• Appearances by former Arkansas Razorbacks wide receiver Michael Snowden and rover Ontraria Moss.

• Abundant large-screen TVs, for getting updates on other NCAA action.

2013 Tailgate for the Kids sponsors include:

Sponsor Level

Company Name

Presenting Sponsors

General Mills

Founding Sponsors

The Hershey Company


Platinum Sponsor

Mondelez International

Gold Sponsor


Silver Sponsors



Land O’ Frost

AMP Sign & Banner

Diamond Foods

Post Foods

Bronze Sponsors




Collective Bias

NCR Corporation

Product Sponsors


Sara Lee

Smithfield Pork Group

Clorox/Kingsford Grilling Team

Cox Communication

E&J Gallo


City of Fayetteville

New Creature

Photo Sponsor

Kodak Alaris

Media Sponsors

Ce!ebrate Arkansas magazine


3W Magazine

Peek-A-Boo magazine

Hot Mix 101.9 FM

2013 Tailgate for the Kids Steering Committee


• Emily Reynolds

• Yvette Borrack

• Holly Lar

• Abby England

• Robyn Staggs

• Jenni Kimpel


• Shauna Hardin

• Laura Holt

• Yvonne Stewart

• Allison Ool

• Leslie Duncan

• Tina Winham

• Francie Higby

• Ashley Smith

• Laura Plaukovich

• Jennifer Mitrovich


• Bill Brothers

• Jeff Harsh

• Bob Troast

• Tom Martin

• John Reynolds

• Craven Whitlow

• Mike Schmandt

• Lance Weatherton

• Keith Coats

• Kathleen Mortensen

• Dr. Todd Phelan

• Sara Leonard

• Kae Bowerman

• Mark Mast

• Debbie Abbott

About the Northwest Arkansas Children’s Shelter

The Northwest Arkansas Children’s Shelter is a private, non-profit organization that provides 24-hour emergency residential care to children and teens from throughout Arkansas who are victims of abuse or neglect. The 48-bed Children’s Shelter, which currently serves about 550 children per year, has served more than 6,700 children since opening its doors at Vaughn in 1993. Children may stay up to 45 days in a six-month period, until they can be placed in foster care or return to their families. For more information, visit www.nwacs.org.